Pakistan Restaurant Draws Flak Online For Using ‘Gangubai Kathiawadi’ Scene In Advertisement


Pakistan Restaurant Draws Flak Online For Using Gangubai Kathiawadi Scene In Advertisement

“Aaja na Raja – what are you ready for?” the tagline of the advert learn.

A restaurant in Pakistan has drawn flak on social media for utilizing a scene from the Bollywood film Gangubai Kathiawadi that includes Alia Bhatt with a view to promote a proposal just for males. 

Within the movie, Alia Bhatt performs the function of prostitute Gangubai who goes on to turn out to be an influential brothel proprietor. The commercial utilized by the restaurant in Karachi confirmed a scene from the film the place Bhatt gestured to get her first buyer. With that poster, the restaurant Swing introduced Males’s Monday with a 25% low cost for males. 

Aaja na Raja – what are you waiting for?” the tagline of the commercial stated. 

The advert confirmed Bhatt standing on the door and a giant billboard selling 25% off on “Men’s Monday”. “Swings is calling out all the Rajas out there,” learn the caption of the publish. 

After being shared on social media, the advert quickly began making the rounds on varied web platforms. A number of customers stated that the commercial was in dangerous style and requested it to be taken down.  

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“You really need to look into what’s being put up here. To use a painful scene to justify whatever you’re offering is reeking of misogyny, ignorance,” wrote one user. “What a cheap marketing,” added one other. 

A 3rd person stated, “If you guys think that this is some sort of marketing strategy and this will gain you some attention and customers then you’re sadly mistaken! Using a clip from a movie based on prostitution (which btw is based on someone’s real life) just shows how low and shallow you can get just for publicity.”

Nonetheless, as an alternative of deleting the publish, Swing got here up with a clarification. The restaurant defended the commercial and stated that it was only a idea and never meant to harm anybody. “The movie and this post is based on a concept. Like before, we’re open to all and will be serving you with the same love like we always have,” it said.  

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The restaurant shared a mock newspaper where the headline read, “Movie kare tou aag, restaurant kare tou paap?” One other headline within the paper additionally learn, “Aray logon, itna dil pe kyun leliya?

However regardless of the uproar on social media, the restaurant stated that it was open, and in one in every of their Instagram tales it additionally confirmed that the restaurant was “housefull”. 



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